Apple TV, no PC needed, lower price. The second iteration of the Apple TV device now lets users rent movies from the iTunes Music Store directly to the device connected to a widescreen TV instead of having to be connected to an iTunes-enabled PC or Mac. The new system also comes with a lower price tag (US$229, down from US$299), and support of more than 100 movies in high definition and 5.1 Dolby Digital surround sound. (Click to close this window)