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CIO50 2019: #26-50 Parminder Singh, Mediacorp

  • Name Parminder Singh
  • Title Chief Commercial and Digital Officer
  • Company Mediacorp
  • Commenced role March 2017
  • Reporting Line CEO
  • Member of the Executive Team No
  • Technology Function
  • Related

    Following an historic year for Mediacorp, the Singaporean broadcasting conglomerate is assessing the impact of radical internal change.

    In reaching 98 per cent of Singaporeans across four languages, the media giant has evolved into the nation’s largest content creator and trans-media platform, spanning TV channels, radio stations and digital platforms.

    Central to such a shift has been technology, used to reimagine a business steeped in the heritage of radio - first broadcast in 1936 - and television - first aired in 1963.

    A major hallmark of how Mediacorp has conducted business during the past 18-24 months has been the company’s approach to partnerships, evident through alliances with ESPN, Edipresse Media and VICE to the MPN, in addition to Singapore Press Holdings and YouTube.

    This is alongside relationships with independent creators and influencers via Bloomr, the company’s network of content creators.

    As Chief Commercial and Digital Officer, Parminder Singh continues to work closely with the CEO to spearhead Mediacorp's transformation into a trans-media company.

    Singh’s digital strategy is shaped by Mediacorp’s proprietary data analytics platforms; MeID and RIPPLE. Both won recognition at this year’s Global BIGGIES Awards competition, garnering a total of nine awards, including the Best of Show.

    Held in San Francisco, the awards acknowledge best practices in data and artificial intelligence (AI) initiatives by media companies across the world, featuring brands such as BBC, USA Today Network and Channel 4 Television.

    Specific to employee engagement, the business recently introduced a ‘Go Digital’ learning series for internal staff, encompassing educational talks to help people better understand the digital transformation Mediacorp is undergoing.

    This is alongside helping employees keep up-to-date with developments and trends in the digital world, as well as to be cognisant of the latest technologies in the market today.

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