CIO50 2019: #25 Jesslyn Wong, FlexTrade
FlexTrade is a global leader in broker-neutral, execution and order management trading platforms for equities, foreign exchange, options, futures and fixed income, with a worldwide client base spanning more than 225 buy- and sell-side firms.
As Chief Information Officer, Jesslyn Wong improved business efficiency by “digitising and optimising” traditional business processes through deployment of an organisational-wide robotics processing automation (RPA) program.
Saving approximately 15 global head counts in the process, Wong and her department also redesigned back-office workflows and customer facing sales and post-sales support operations.
The move was in response to the “conventional challenges” of a silo-state business, a business incorporating cross-region operations which required “single pane of glass visibility”.
According to Wong, the RPA roll-out was unique in that the deployment spanned three continents and 11 countries, overcoming “silos” and “technical debt” in the process.
Through a fully digitalised automated process, the board now has enhanced visibility into business operating model gaps - such as repetitive or hairpin workflows - alongside better control over operating expenditure.
The business has also built machine learning models into the automated workflow in terms of interaction with internal employees to interact with external clients.
Given the need for speed in financial services, Wong also spearheaded the creation of a data lake to consolidate all logs and data to derive more business intelligence insights to drive business strategies and market opportunities.