CIO75 2021 #5: Peter Tay, NTUC Income
Under the guidance of Peter as Chief Digital Officer, NTUC Income rolled out SNACK by Income at the height of the pandemic -- an industry-first insurance proposition built to revolutionise the way consumers engage with, purchase and obtain insurance in Singapore.
With the SNACK mobile app in hand, users can now easily build insurance coverage while linking micro-insurance premium payments to daily lifestyle triggers –- such as ordering a meal, taking public transport and buying groceries.
Within 6 months of launching, 60,000 customers downloaded SNACK while 21,500 customers signed up for a SNACK user account to build coverage. More than 80,000 policies have been issued to-date with over $42 million assured across multiple product lines.