1st Party Data You Can Trust

Our relationships with the world’s most important tech decisions-makers generate a perpetual stream of global data. With access to 44 million individuals and a global behavioral data stream that is authenticated, timely and contextually relevant, we have one of the industry’s cleanest signals of buyer intent and can help your demand-generation marketing in many ways. Do you need to fill your sales pipeline? Are you focused on ABM? Our full stack of marketing solutions will put our data to work for you.

IDG Acquires Triblio

Sparking a new era of marketing automation for B2B marketers.
Premium Content | 1st Party Data | ABM | Global Reach

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  • Reach Your Audience Via

  • Lead Generation

    We deliver detailed leads of qualified decision-makers to help you target and reach the people who are most likely to buy your products and services.

  • Lead Nurturing

    We have a managed service that assesses your content, sends tailored and targeted emails to your audiences, and analyzes responses to help deliver sales-ready leads.

  • Data Insights

    We leverage our global data stream inside our in-house call center to help you profile and target specific sectors and accounts as they are actively buying.

  • Account Based Marketing

    Our suite of ABM solutions leverages digital display, personalized creative and demand generation to identify and respond to target account opportunities.

  • Database Services

    Our outbound customer experience services focus on multilingual, native-language capabilities and personalized branded conversations. We also provide data cleaning, nurturing and building services, along with customer survey engagements.

What Makes Our Data UniqueExplore Our Product Features

  • 1st Party

    Because our data is generated in-house, we are able to stand by its cleanliness.

  • Editorial Capabilities

    Our unprecedented editorial expertise attracts and engages millions of IT professionals and tech enthusiasts.

  • Accuracy

    Our data is authenticated, timely and tied to technology content consumption.

  • Contextually Relevant

    50+ years of expertise positions us to make sure our data is aligned with real-life purchasing decisions.

  • Integrity

    We focus on privacy, safety and compliance to both GDPR and CCPA in order to maintain our relationships with the technology-buying community.

  • In-House Call Center

    When we leverage our data for multilingual, native-language contact services, we make sure we do so with our own call center.

  • Technology-Specific Taxonomy

    Our industry-specific taxonomy is granular to B2B and B2C technology topics.

  • Global

    Our local market content strategy feeds a global data stream that addresses the global nature of buying teams and consumer technology purchases.

Why Partner with IDG?

We generate data from our established 1st party relationships with tech buyers from around the globe. We map buyer intent — through digital engagements with our content and advertisements, demand generation and events — to help you reach targeted audience segments based on your specific requirements. Our audiences trust that we will treat their data with respect. And, regardless of whether our customers’ goal is to pinpoint prospects at each stage of the purchase process, to drive targeted engagements or to build a pipeline, they trust that we will deliver high-quality results.


  • 94%

    Of users take an action as a result of visiting IDG branded sites

  • 5

    Average number of content pieces that IT decision-makers download during the purchase process

  • 52%

    Of users visit at least one time per week

“I am very pleased with the opportunities IDG provided to us. Our marketing campaigns blew away the projected lead generation goals, and produced a far more qualified lead than other marketing channels.”