As Senior Director of IT, Eva Wang kick-started a project which changed the way Adidas works in Southeast Asia and Pacific.

Mindful of both technology and business considerations, Wang first introduced visual analytics using an in-memory analysis tool in a company-first endeavour, designed to revamp daily reporting processes internally.

To ensure success, Wang partnered with key business stakeholders to gain insights into consumer spending patterns, an approach which ensured the visual information was capable of supporting company activities on a weekly and monthly basis.

With the business “entrenched in the traditional way of reporting and analysing”, Wang identified that the organisation lacked the capability to access real-time data which slowed down strategies and impacted market share.

Consequently, Wang pivoted the company towards “fact-based analysis” to help drive faster and more informed decision-making, transitioning away from long-winded spreadsheet “data dumps”.

The project delivered long-term benefits by improving company forecasting, allowing the business to plan future strategies more accurately and boost overall net sales.

Through enhanced analytics capabilities, Adidas also improved supply chain decision-making across product purchasing, tracking and warehouse capacity within Southeast Asia.

Perhaps the greatest achievement however was the marriage of technology and business, orchestrated by Wang to ensure the organisation could improve efficiencies and insights through innovative solutions.